Bookie Strategy for Beginners

Are you thinking of starting an online sports betting platform but you aren’t sure about your bookie strategy? Well, don’t worry because Bookie Helper has put together a number of Pay per head bookie tips to help you on your way! Make sure you have the right skill set:

Math

Almost anyone can become a good bookie, but there are some particular skills you should possess or at least work on to develop your bookie strategy. These include being good at numbers. While you will have a per-head sports betting platform from BookieHelper, it is always a good idea to have a good understanding of math, fractions, and adding and subtracting. 

If you haven’t done any maths since leaving school, don’t worry, you can easily refresh yourself with online resources. You need to have a good grasp of numbers and a familiarity with basic math to help you make good decisions and balance your risk. It is essential to aim to stay on top of how much is coming in and how much is going out at all times. Of course, your platform will tell you this, but it doesn’t hurt to be able to make quick calculations yourself.

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Organization

To have a good bookie strategy, you also need to be organized. Again, your BookieHelper platform will automate much of the organization and keep you on top of everything, but you also have a part to play. You need to keep bringing on new clients, work on customer relationships, stay up to date with your payouts and deposits, and keep your clients engaged. In simple terms, your bookmaking business will not run itself, and while the BookieHelper platform is entirely self-sufficient, the more you put into it, the more you will get out.

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Interpersonal Skills

Other skills you will need to master are more interpersonal such as negotiation. To be a successful bookie, you must negotiate with your sub-agents, players, and potential clients. Dealing with odds and incentives and keeping people interested in working with you is essential to the growth of your bookie business.

Alongside this negotiation skill, you should also have some leadership qualities. For your agents, this will help them work better for your sportsbook business. At the same time, it will make players feel they are dealing with a reliable and reputable professional bookie. You should also work on being flexible, reactive, and able to make good decisions quickly and effectively.

This might sound like a lot, but as a bookie in a competitive market, you must provide good service with a personality to keep players happy. If you don’t think you tick all the boxes, don’t worry- all of these can be worked on as you develop your bookie strategy.

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Understand Sportsbook risk management

Managing risk is integral to your sports betting business, bookie strategy, and ultimate success. One way to keep your risk low is to keep your wager limit low, but this may be something you are not prepared to consider.

When you become a bookie, no matter how cautious you are, you will always come across clients who cannot pay what they owe, which can cause big problems. There are options to manage it, such as restrictions, limits, or even removing them from your platform if they are just not worth the hassle.

With a fully customizable site like BookieHelper, you can customize what they can bet on, how much they wager, and how often. Likewise, you must always be able to pay your customers in a timely manner, so stay on top of your finances and learn to manage your own risk as well.

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Be transparent

When it comes to making money, it can be tempting to try and trick people into handing over more money or into spending more on your site. Of course, you want to be profitable, but you should not aim for this at the price of ethics and transparency. You might be tempted to offer bonuses and incentives with hidden rules or fees or not to be completely open about how you make payouts, but you will lose out in the long run.

For a good bookie strategy, be honest and transparent at all times, and your customers will remain happy and come back for more. If you don’t, you might make a short-term profit, but you will lose them in the long run, as well as anyone else they know.

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Split your time smartly

Running a bookie site is an exhilarating and fast-paced task, and it requires significant time from you to manage the business and develop a bookie strategy. The management side is not simply sitting back and watching bets come in, it is also keeping your current clients happy through offering incentives, bonuses, and other benefits to them to keep them loyal.

With Bookie Helper, there are various reports you can utilize that will give you a real oversight of your betting business and which areas or clients need attention. Furthermore, you also need to dedicate time to bring on new players. This means getting out there and meeting people, advertising in various ways, hanging out on forums, setting up and using social media, and interacting with sports and betting fans wherever possible. Keep bringing new players in at a steady rate, and nurture the ones you have, splitting your time adequately between the two.

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Keep learning to keep growing

As a bookie, you must stay up to date with the betting world on a constant basis. This means knowing the full calendar of sporting events worldwide and understanding trends in sports betting, events betting, and casinos.

You also need to be aware of every different kind of bet that your players might want to use, as well as what your competitors are offering. There are plenty of forums, YouTube channels, TikTok, and other social media accounts where you can read about sports betting while fine-tuning your strategy. Keeping your bookie strategy updated with what is happening in the sports betting sector and what your players want will keep your business growing.

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Get a good pay-per-head partner

Last but not least, a good pay-per-head partner is an essential part of your bookie strategy. At Bookie Helper, we offer you a high-end sports betting platform with integrated customer service and casino games at no extra charge.

In addition, our team provides account management services to you and expert guidance on strategy and managing your players upon request. Our platform allows your players to log in, place bets, play casino games, and partake in various betting types, all from their mobile or computer. It also gives you complete oversight of your business, flexibility, security, and the ability to manage around the clock, wherever you are. In our view, having a great per-head partner is the number one priority; if you have that in place, everything else will come.

What are you waiting for? Contact Bookie Helper to get your sports betting business online and profitable today!