Horse Racing Betting Software

Included with Standard Pricing

In 2021, the global horse race betting market brought in more than $116 billion in online and offline betting, a figure that is poised to grow year after year. As more and more people turn to online betting via racebooks, the sector will become even more lucrative onboarding those who didn’t previously bet on horse races. 2023 is set to be a catalyst year for the market as digitalization and digital accessibility soars, bringing more bettors online and ready to bet with you. But are you ready?

The Bookie Helper platform allows bookies just like you to offer players betting on more than 285 of the most popular race tracks in the world. Wherever your clients are based, or whatever race they are interested in gambling on, chances are we cover it. They include:

• 84 US thoroughbred racetracks from A to E categories
• International thoroughbred British, French, Swedish, Hong Kong, Japan, New Zealand, and South Africa
• 30 harness racing events
• 10 greyhound dog racing events

The Bookie Helper platform gives you the ability to tailor what is on offer to your players in the right way to match your strategy. For example, you can easily enable and disable players whenever needed, and you can do the same with wager types. In addition, you can set specific limits per wager type and track, across all players or on an individual basis. You can even specify how a player bets: through the platform, via the call center, or both. Other customizable features include determining how many seconds ahead of post-time you close the race, giving you absolute control over all activity.

When it comes to odds and limits, they are fully customizable. However, as a default, Bookie Helper does not offer full-track odds. This is common for agents in the horseracing industry as they often do not have the same pool volume as a racetrack. The most popular odds available are 32, 16, and 8 for win, place, and show, and 100 to 1 for exotics, but of course, we can work with you to find the best odds and setup for you.

With a greater percentage of horse racing bets being placed online every day, Bookie Helper created a user-friendly mobile platform, giving them access whenever they want and wherever they are. As a bookie, offering a mobile platform is crucial to keeping your players happy and loyal while increasing your own revenue.

Supported languages:

• English

Player Account Features

No expense has been spared in designing a slick, professional, easy-to-use platform for your horse racing betting fans. The player account boasts a wide range of features available upon logging in with unique credentials.

These include:

• A search bar at the top of the tracklist so they can quickly and easily find the track they want to bet on. An advanced integrated function even allows them to search for a specific horse or jockey
• The ability to add preferred tracks to a ‘Favorites’ list to enable quick navigation and access
• When clicking on the ‘Show Race Details’ section, players can see collated information on the track type, distance, surface, purse, location, and even time zone
• When clicking on ‘My Account’ at the top right-hand side, they can see active bets, final bets, and all race results. They can also access a popup window to see their activities for today, yesterday, the week, month, or three and six months previously. They can even select a certain date range to get a breakdown of activity during this period
• Provision of a confirmation number for each bet as well as the ticket time, date, race track, race number, risk, return, and net amounts
• Ability to pick a certain date to see the race track name and number. When clicking on the race number, the system will pull up the top three positions, the winner’s name, and the various bet type combinations

Betting Options

The Bookie Helper system provides an extensive list of more than 285 horse tracks worldwide, including international and national thoroughbred racing, harness racing, and even ten greyhound racing options.

See our Full Horse tracklist 

A Category Thoroughbred tracks 20

B Category Thoroughbred tracks 14

British Thoroughbred tracks 84

C Category Thoroughbred tracks 21

D Category Thoroughbred tracks 22

E Category Thoroughbred tracks 7

French Tracks Thoroughbred tracks 12

Greyhounds Greyhound tracks 10

Harness Thoroughbred tracks 3

Harness Harness tracks 23

Hong Kong Thoroughbred tracks 2

Japan Thoroughbred tracks 11

New Zealand Thoroughbred tracks 14

South Africa Thoroughbred tracks 8

Sweden Thoroughbred tracks 3

Sweden Harness tracks 31

Wager Types and Limits

Bookie Helper offers the following kinds of wager types:

When your player picks the kind of wager they want, a legend displays with instructions on how to complete the bet; to box, or to box with key. All they need to do is click on the appropriate box, and they are good to go.

Below the race board, the platform displays the maximum and minimum limits for each bet type and the maximum payout for each race. Once the wager has been submitted, they receive their ticket number and bet details as mentioned above.

Sneak Peek Video

The best way to understand how the Bookie Helper platform works for you as a bookie and for your players, is by trying it for yourself. Why not take a sneak peek at our system, or even try out a demo account?

Navigating the Horse Racing Software

Get Started Now

Partnering with Bookie Helper is a no-brainer. The horseracing sector is popular, lucrative, and growing. Not only that, but Bookie Helper offers a one-of-a-kind pay-per-head racebook platform that gives you full control, customization, and maximum flexibility. To start your journey toward being a successful bookie, just fill out the signup form and set up your account preferences. What are you waiting for?

Join Bookie Helper today!