How do Bookies make Money?

Pay Per Head Bookie

Being a bookie is a great way to achieve financial freedom, but how do bookies make money? At Bookie Helper, we have been in the business for over 20 years, and we have worked with countless bookies during that time. This gives us a unique perspective on how the market works and what you need to do to make money. 

What is a bookie?

A bookie, or bookmaker, is an individual or entity that takes and pays bets from players based on agreed-upon odds on the outcomes of events. The very first official sports betting bookie appeared in the UK in 1795, although humans have been betting on the outcomes of different matters for millennia. Today, bookies usually accept bets on sporting events such as football, soccer, hockey, basketball, and horseracing, and sometimes on events like elections or award ceremonies. Recently, the biggest sporting event in the world was the Qatar World Cup, but many players bet on different kinds of events throughout the year, spanning multiple continents and disciplines. But how do bookies make money?

How do they make money?

Bookies make money by adjusting the odds in their favor, in other words, paying out using amounts that are less than what they think the actual odds are. The bookie will set odds for each sporting event or possible outcome, bearing in mind they want to make a profit. For example, the more likely a certain team or product is to win, the lower the odds and the less money to be paid out. The less likely an outcome is to occur, the higher the odds offered to the player, as the risk is less for the bookie.

Of course, it is important to get the balance right as you want to be fair but also to entice people to bet with you while still making a profit. If this all sounds a bit complicated for you, then do not worry. Bookie Helper can set up all the odds for you and assist you in tailoring them to your needs, market, and strategy.

What else can drive up profit?

As a bookie, you must remain fair to your players but also bring in revenue for yourself as this is how bookies make money. Therefore, looking at other ways to increase profit is a good idea, such as providing other forms of gambling on your site.

At BookieHelper.com, your players enjoy a full sportsbook and racebook, but they can also play online casino games like slots and card games. These are provided at no extra charge, but they bring in more money for your business. Furthermore, you increase player loyalty as they won’t need to go elsewhere to play other kinds of games.

If you want to offer live dealer games or dynamic live betting as well, we can provide them for you, but there is a small fee payable. Provide ample gambling options across your site and watch your profitability rise in line with player satisfaction.

How can I become a bookie?

Becoming a bookie doesn’t need to be hard work, but of course, bookies need to make money. When you work with Bookie Helper, it is easy, straightforward forward, and does not require any significant investment with our Bookie Software. Here is how you go about it with Pay per Head Software:

  1. Sign up. Fill in our registration form with all your details.
  2. Set up your agent account preferences. The process is simple and quick. However, if you have any questions, or need further customization, you can contact us at any time, and we’ll set it up on your behalf.
  3. Design your website. You can benefit from our free generic online gambling platform, which your players can access with their own login and password, or you can opt for our premium option at $300. Thanks to our professional design team, this version gives you complete control of branding and aesthetics. Whichever you choose, you get to enjoy a professional, slick, easy-to-use site that remains fully customizable and in your possession.
  4. Set up other betting options. Tell us if you’d like to offer online casino, horseracing, and prop builder. For an additional cost, you can also include Dynamic Live Betting, and Live Casino Dealer games as well.
  5. Make a deposit. Then it is time to make a deposit. We charge you just $7 per active player per week to use our platform, so you need to deposit enough money to cover a few weeks or at least a month of gameplay. We will notify you when it is time to top up again, but it is best to do a lump sum deposit so you can focus on getting your sportsbook business off the ground. We accept both fiat and cryptocurrency.
  6. Onboard players. Once your site is up and running, it is time to onboard your players. Our site is safe and secure, and your player’s information is totally safe. We do not share it with anyone, no financial information is stored or processed via the site, and they can sign up pseudonymously if they wish. You remain in control of everything to do with your players and business at every time, and we will only interfere or offer guidance if you request it.
  7. Ask us for help. When you work with us, you get your own personal account manager who is there to help you succeed. They can provide advice, guidance, and suggestions for players as well as overall strategy help. Furthermore, we provide great customer service in Chinese, English, and Spanish, via our call centers, web chat, and even social media messaging platforms.

What else do I need to know?

When you work with Bookie Helper, to help bookies make money, you get the following:

In addition, we provide you with these additional services:

  •  Toll-Free Call Center Support
  •  Live Chat Service
  •  Live Bet Alerts via SMS, or Telegram
  •  Free Live Bet Ticker
  •  VIP, Personal Account Manager

If there is a service or feature you want but do not see listed, please just reach out and tell us. We are here to service your needs, and we will be happy to find a solution and make it happen because helping bookies make money is our main goal. 

So, what are you waiting for? Register now to get your bookie site and all Sportsbook Services up and running!

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