Tips to become a successful bookie in 2022

As more and more people start to enjoy online gambling and betting, there has never been a better time to become an online bookie. Whether you are an existing bookie looking to get with the times and grow your business, or someone that is looking to become a bookie, then this is the guide for you. Based on our years of experience, here are some tips for you to become a successful bookie, and online bookie, in 2022.

Go online

The best decision you will ever make as a bookie is to become an online bookie. In 2022, there is no reason why you should be taking bets in person or by writing them down in a spreadsheet or book. The only professional way to be a bookie in today’s world is by having an online bookie site, taking bets online, and managing your players through a dedicated platform.

You have to remember that players are getting younger and more tech-savvy, meaning their service expectations are different. Additionally, if you want to grow your business and stay on top of every player and bet, you need to have bookie software to take care of it. Managing a bookie business manually and offline is practically impossible if you want to grow the number of players while ensuring a professional, efficient, and accurate service. Go online, it will be the best thing you ever do.

Pick a per-head model

So you’ve decided to become an online bookie. Congratulations! The next thing you have to do is determine how you will go about it. There are several options. One is to set up an online gambling site, invest in software, get licensed, and operate as one of the big betting sites. But this option comes at an astronomical price. Unless you have a significant amount of money behind you and are prepared to put a lot on the line, this is not sustainable.

Another option is the per-head betting model. This is where you have an online betting site where your players can set up their own accounts, and all bets are taken and managed through it. This service is often provided by a third party that charges a small fee per week for each player that you have. In the case of BookieHelper, we offer you an online betting site, logins for each player, full customization, and more for a small weekly fee for each active player. This means you do not have to make any investments or pay any significant upfront fees. Instead, you pay as you go and only for the players that are bringing in revenue to you.

Choose your partner wisely

So you think the per-head model sounds great, but who do you partner with? There are many per-head service providers out there, but not all are created equally. When you pick a partner, you need to assess them on several criteria. For example, you want a site that offers you everything you need- sportsbook, racebook, props builder, casino games, and slots are just a few examples. These should be offered as a standard to anyone that opens an account via your online bookie site.

Secondly, you want to be sure of a high level of customer service. For example, BookieHelper offers around-the-clock service in multiple languages and via phone, webchat, and various social media platforms. If something goes wrong for you or a player, you need to be sure the provider will respond immediately. Last but not least, you want to make sure it comes at a good price. The weekly fee per customer should be low and manageable, and the cost of the website should be free with an option for a custom-made variation at a reasonable price.

Look for hidden fees

Transparency is key when you partner with an online bookie software provider. Make sure that you read all the fine print and don’t end up signing up for things you don’t need or risk getting slapped with secret fees further down the line. At BookieHelper, we are transparent from day one. You simply contact us and tell us how many players you have, what services you want to offer, and what kind of website you want, and we will provide you with an accurate quote. Then, you just top up your account periodically to cover the number of players you have, and we will even let you know when your balance needs topping up again.

We believe in full transparency and honesty- if we say that our casino games are free to include, it means they are free to include. If we say our call center is toll-free for US customers, then that is the case. If we quote you a zero cost for a basic sports betting site, then you can bet that the cost will be zero. When you partner with BookieHelper, there are no hidden surprises.

Offer your players that little bit more

The key to being a successful online bookie is always offering your clients a little bit more. If you decide to use a BookieHelper sports betting site, you are already offering them a professional and efficient service. But there is more you can offer. Through our services, you can tailor-make each bettor’s experience, including odds, limits, and incentives, thus providing a fully bespoke experience for them.

This allows you to adapt to their behavior and potential, resulting in more revenue and increased player loyalty. You can also offer casino games, including slots, for no additional charge. We can even provide live dealer games upon request, but these do come with a small extra charge. In addition to our sportsbook, you can offer a racebook as well. This means your players will never have to go anywhere else for any of their gambling needs.

Deal with payments yourself

When you partner with BookieHelper, we enable you to manage all your finances. This means you take wagers and make payouts, outside of your online betting platform. While the wager is placed through the site, no finances are involved via our platform. With you managing all the cash yourself, either in physical form or via payment platforms or cryptocurrency, you remain in control. It also enables you to provide a more secure and private service to your players and to choose the payment methods that suit you both best. We do not interfere in any aspect of the financial, legal, or practical sides of your business, leaving you to do so in the best way you see fit.

BookieHelper is here to help you become a successful online bookie. Just reach out to a member of our team by filling out this form, and we will get back to you shortly. A fully-fledged bookie site can be up and running in a matter of moments, meaning you can start bringing in revenue almost immediately. There has never been a better time to get started.