How to break into the Sportsbook Business

Are you starting a Sportsbook Business? If so, you might be unsure where to start and what to do before going live. Based on our two decades and counting of experience in the gambling sector, here are our bookie business tips just for you.

Make a Sportsbook Business plan

You don’t need to have a 100-page document outlining every single aspect of your sportsbook business, but you need to know how you will make money as a bookie. Put pen to paper and figure out who your clients will be, how you will incentivize them, how you will pay your bills, and what you need to do to drive the sportsbook business forward. First, you need to look at where you will base your business and where your players live. 

You also need to consider what kind of betting you will focus on, what strategy you will have in place, and how you intend to generate income. At this stage, you need to decide whether to work with a pay-per-head software provider or follow another path, but more on that later. Your plan should also include information on how much money you can invest in the PPH Products and services you need and how much you need to make to be profitable.

Consider finances

It is essential that you have a budget in place before you start setting up your sportsbook business. As a bookie, you want to keep your overheads low and focus on bringing in money instead of paying it out. Consider how you want to structure your bookie business, whether you will incorporate a company, if you will have agents, and if so, how you will reimburse them. 

You should also consider your strategy in terms of the odds you will offer, additional sources of revenue like online casinos and live dealers, and what impact incentives and bonuses will have on your bottom line. Financial planning can be tricky, but Bookie Helper is on hand to give you some bookie business tips.

Pick a pay-per-head partner

Once you have got a lot of the planning out of the way, it is time to pick a pay-per-head partner. Working with a per-head provider is the most cost-efficient way of running an online sportsbook business. When you partner with Bookie Helper, you get a fully-fledged online gambling portal that allows your players to log in and bet 24/7. Learn more about our Pay Per Head Software benefits.

You retain full control over all betting activity and your finances while being able to present a highly professional platform to your players. All of this can be accessed for just $7 per active player per week. This means you only pay for the players that bet in the last seven days, meaning you remain on top of all costs and do not lose money, even in the down season.

Bookie Helper has over 20 years in the pay-per-head sector, and we are ready to help you get your bookie site with the best PPH software running and drive you forward to success.

Get your Sports Betting Business Site running

Getting your pay-per-head site up and running with Bookie Helper takes a matter of moments. To use our template site, all you do is fill in a few details and set up your preferences. After making a few customizations and depositing to cover the first batch of fees, your site can be launched immediately. 

If you opt for our premium custom-designed site, our team of experts will work with you to design it to your exact specifications. Even in this case, you can be live and taking bets in a very short time frame. Opting for the pay-per-head sportsbook model is much quicker and more cost-effective than applying for licenses and getting sportsbook business platforms created from scratch.

Get clients for your sportsbook business

Once you have your sports betting business plan and platform in place, it is time to get clients. Chances are, you already have some that you work with, but with your new sports betting site, you must work to onboard more. You can do this in many ways, including engaging with sports fans in places like bars and betting shops and through online networking and communities. It is important to spend at least 30% of your time bringing on new clients to you bookie business and 20% keeping them happy.

Keep them happy

Once your players are onboarded, it is up to you to keep them happy. This can be achieved through providing great customer service, giving them other options for gambling, and offering incentives and bonuses. When you partner with Bookie Helper, we provide accessible customer service in English, Chinese, and Spanish and across multiple platforms, including web chat, toll-free call center, and several social messaging apps. In addition, you can provide other betting options such as casino and live casino, and dynamic live betting.

Our PPH Software Products

You can offer your players the following via your sports betting site:

•  Pre-Game Sports Betting Odds
•  Racebook
•  Online Casino
•  Prop Builder
• Live, In-Game Sports Betting Odds (at an additional cost)
• Live Dealer Casino software (at an additional cost)

In addition, we provide you with these additional services:

•  Toll-Free Call Center Support
•  Live Chat Service
•  Live Bet Alerts via SMS, or Telegram
•  Free Live Bet Ticker
•  VIP, Personal Account Manager

If there is a Pay per Head Software service or feature for you sports betting business, you want but do not see listed, please just reach out and tell us and we will try and make it happen.