How to get more Players for your Sportsbook

Getting set up with the perfect online sportsbook is only half the battle; you need to know how to bring in players for your sportsbook and retain them. This can be a challenge for beginner bookies, but it is not impossible. With a bit of hard work and dedication, as well as these tips from us, you can create the perfect strategy.

Tips to get more Players for your Sportsbook

Offer incentives

A great way to bring clients to your online sportsbook is by offering incentives! The best way to do this is via free bets, special odds, and bonuses. These can be used to entice players to open an account with you. Then, they will be bowled over by how excellent your site and service are, and they will continue to stay. If you choose to offer your players online casino, racebook, and live dealer games, you can also provide them great incentives and bonuses when they first sign up or for a certain period. Overall, the idea is to reel them in and then keep them happy, so they don’t go elsewhere!

Have great customer service

The difference between an excellent online sportsbook and a great one is customer service. At Bookie Helper, we offer you and your clients the ultimate customer experience team. For you, we provide multilingual customer service (English, Spanish, Chinese) as and when needed. This can be accessed via the toll-free phone number, live chat, and several messaging apps.

We also assign you an account manager who can provide tailored advice on strategy, your clients, and your business. For any questions, queries, or anything else, we are here to help. As for your customers, we offer multilingual assistance and tech support in various ways. We know how paramount excellent customer service is to growing a thriving business.

Build a social media presence

Social media is necessary for any budding bookie and online sportsbook operator, and you should work to build a presence across multiple platforms. You can consider Facebook (groups and pages), Instagram (posts, stories, and reels), TikTok, Twitter (posts and blogs), and messaging channels like Telegram or whatever is popular in you and your player’s region.

You can also look at Reddit, Discord, and other forum and community-based platforms. Create spaces where betting fans can hang out, chat, learn, and discuss. You can then inject adverts, links, and special offers, amongst other forms of content. Depending on your budget and ability, you can also look at YouTube and podcasts.

Hang out where bettors do

As well as virtual acquisitions, you should also hang out where betting fans do. This means getting to grips with all the sports bars, clubs, tracks, stadiums, and other places where those who bet and gamble might congregate.

Once there, you can start a conversation, leave flyers, share your social media information, and let people know who you are and what you offer. This is a great way to drum up new clients for your online sportsbook, and it is something you should aim to do regularly. If players can put a face to the name and site, they are more likely to trust and remain loyal.

Nurture Sportsbook business

Once you have onboarded the clients and more players for your sportsbook, it is necessary to nurture the relationship. This includes keeping them interested with incentives, special offers, and bonuses and ensuring you meet their needs.

You must also be aware that some of your clients will drop off occasionally and stop betting. This could be due to off-season, lack of interest, unhappiness with your service, the lure of competitors, or something else entirely. It is your job to find out why they are betting and work on strengthening the relationship to get them back on board. This is a constant process, and you should aim to dedicate around 20% of your time to nurturing existing relationships and liaising with those who have become less active or inactive.

Offer additional products

Another great way to keep your clients happy and retain them for longer is by offering additional products on your online sportsbook. This is also effective in enticing them to the site in the first place. For example, when you partner with Bookie Helper, you get a fully-fledged sportsbook, a racebook, and an online casino, all at no extra cost. If you want to offer live dealer games, we can make that happen for an additional fee. Either way, we give you the tools needed to provide a full a-z service for your players so they will not need to go anywhere else. In addition, they will gamble more, meaning more revenue and profit for you.

Have a high-quality platform

Last but not least, having a high-quality online sportsbook is a crucial way to keep players happy. If you can offer sophistication, ease of use, style, and plenty of great features, they will keep coming back for more. Thankfully, the Bookie Helper Pay per Head platform is designed by a team of experts with more than 20 years of experience. That means we know exactly what your players want, what works, and what does not. We have created the perfect combination of user-friendliness and functionality to help you succeed. Not only that, but we are on hand to help you and your players with anything you might need.

Also learn why do you need to offer Casino Games?